International Franchise Association Annual Convention – Business Solutions Roundtables
Bruno Floriani and Marissa Carnevale were each recently selected to co-facilitate different business solutions roundtable discussions at the Annual Convention of the International Franchise Association (IFA), which took place at the Henry B. Gonzalez Convention Center in San Antonio, Texas, from February 20-23, 2016. The IFA’s Annual Convention is the largest annual gathering of franchisors, franchisees and supplier partners that support the franchise industry, and offers top speakers who share their best practices for the franchise industry.
Managing Social Medial Profiles Across Jurisdictions
The discussion co-led by Bruno focused on Managing Social Medial Profiles Across Jurisdictions, involving franchisors, franchisees and many key franchise industry suppliers in an analysis of the benefits and challenges of engaging with customers, increasing brand awareness and loyalty, and maintaining consistent brand positioning through various social media platforms across multiple jurisdictions, particularly in the context of franchise structures that involve franchisors, master franchisees, area developers and unit franchisees.
If this topic interests you, contact Bruno for more details on the discussion and for creative and practical suggestions that will assist you in managing your social media platforms with third party franchisees and licensees around the world.
Hyper-Local Mobile Marketing
The discussion co-led by Marissa involved franchisors, franchisees, private equity investors and other key franchise industry suppliers and focused on Hyper-Local Mobile Marketing and the creative ways franchise networks are getting their customers’ attention through specialized local marketing techniques using mobile technology and telecommunications networks.
If this topic interests you, contact Marissa for more details on the discussion and for inventive suggestions for navigating the complex legal framework surrounding local and mobile marketing.