Key Factors of Successful International Expansion
Conference presented at the 19th Annual Retail Convention of the Conseil québécois du commerce de détail (CQCD), the largest network of retailers in Québec
At the Sheraton Centre Montréal
Lara Daniel and Bruno Floriani, Attorneys
Lapointe Rosenstein Marchand Melançon
Éric Poulin, Director of International Development, Attorney
At this conference, the speakers will give concrete examples by presenting a case study: Le Château, a brand out to conquer the world.
Bruno Floriani and Lara Daniel, attorneys specializing in matters relating to international expansion through franchising, licensing, distribution and effective branding through trade-marks, will discuss various elements that characterize successful international expansion of businesses in various foreign markets. They will focus on key factors to consider and challenges faced by businesses in protecting their brands and clientele when they decide to expand their activities abroad.
Éric Poulin, Director of International Development for Le Château, will give practical financial and commercial measures that must be implemented to ensure successful international expansion.
For further information about this convention, please visit the CQCD’s site.