Bruno Floriani
Partner

Overview

Bruno Floriani is a leading practitioner in business law, with a particular focus on franchise, distribution, licensing and technology. For over 30 years, Bruno has advised a wide range of business clients, from large corporations and public companies to SMEs, in various industries including retail, hospitality, manufacturing, professional services and IT.

Bruno has extensive experience in structuring complex franchising, licensing, supply and joint venture arrangements, including in connection with the international expansion of his clients’ business operations around the world, as well as advising foreign companies with respect to their entry into the Canadian market and continued compliance with Canadian law.

His experience with general business matters, combined with his expertise in the fields of domestic and international distribution, franchising, licensing and technology, allow him to provide clients with a comprehensive and invaluable perspective on matters which concern them, both locally and abroad. By familiarizing himself with the important aspects of his clients’ business operations, Bruno provides practical legal and business advice geared toward each client’s specific industry.

Given his proficiency in these areas, Bruno has frequently lectured at various conferences on domestic and international distribution, franchising, licensing and joint ventures, as well as intellectual property issues and privacy law, including at conferences organized by the International Franchise Association (IFA), the International Council of Shopping Centers (ICSC), the Quebec Retail Council (CQCD), the American Bar Association (ABA), the Quebec Bar Association and the Licensing Executive Society (LES).

He has also written extensively on these topics in various national and international legal journals and trade periodicals, and currently writes quarterly for the International Law Office, an Internet newsletter, in the area of Canadian franchise law. Bruno has been the editor (and Canadian co-contributor) of the multinational annual guide for legal practitioners, Getting the Deal Through: Licensing since 2009, and the Canadian co-contributor for Getting the Deal Through: Franchising since 2008 and Getting the Deal Through: Distribution & Agency since 2016.

Bruno is recognized in Canada and abroad as a leading practitioner in the franchise field by Chambers, LEXPERT, The International Who’s Who of Franchise Lawyers and Who's Who Legal: Canada, and is recognized as an expert in licensing by Global Law Expert, in business law by The International Who’s Who of Business Lawyers and in the technology field by Best Lawyers.

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Areas of Expertise
  • Commercial Law
  • Franchising
  • Mergers and Acquisitions
  • Licensing and Technology
Education
  • B.C.L., Université de Montréal, 1983
  • Certificate in Comparative Law, Université de Sherbrooke, 1982
  • Certificate in Common Law, Dalhousie University, 1982
Affiliations and Activities
  • Member of the Quebec Bar
  • Member of the Board of Directors of TerraLex®
  • Chair of Nominating Committee of TerraLex® 
  • Member of the American Bar Association
  • Member of the Canadian Franchise Association
  • Member of the International Bar Association
  • Member of the International Franchise Association
  • Member of the Board of Directors of various publicly listed and private companies
Recognition
  • Recognized by The Best Lawyers in Canada, 2008 to 2017 editions, as one of the best attorneys in the Technology Law sector
  • Recognized by The International Who’s Who of Business Lawyers, 2010 to 2016 editions, as one of the best business attorneys in Canada
  • Recognized by Canadian Legal Lexpert® Directory, 2015 and 2016 editions, as one of the most recommended franchising lawyers
  • Recognized by Chambers Canada, 2016 and 2017 editions, as one of the leading lawyers in the Franchising field
  • Awarded “International Licensing Lawyer of the Year in Canada”  in 2015 and 2016 by Global Law Experts
  • Recognized by The International Who’s Who of Franchise Lawyers, 2009 to 2016 editions, as one of the best franchising attorneys in Canada
Photo Bruno Floriani
Telephone 514 925-6310 Facsimile 514 925-5010 Email
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Year of Call to the Bar

Quebec, 1984

Languages

English, French, Italian